So you have a website? Awesome first step. Now, how do we make sure that prospective customers/clients find your website? This is where our Search Engine Marketing services come in. In order to make it to a consumer’s final selection when they are looking to buy a product or find a service provider, you must first be in their consideration set. In able be considered, you must be found when they are researching.
With Search Engine Marketing, we work to make sure you are listed at the top of search engines (such as Google and Bing) when consumers are searching for your type of business. You’ll be directly in front of those who are actively searching for your business…prime prospects!
There are several elements that go into this:
Search Engine Optimization – the process of maximizing the number of visitors to a website by ensuring that the site appears high on the list of organic (non-paid) results returned by a search engine. This is both an art and a science.
Search Ads – Paid campaigns with Google Adwords and Bing Search allow you to show in the ads at the top of the results page, ensuring your business is seen for relevant search terms. There are many steps involved in a Pay-Per-Click campaign. We discuss in detail below.
Online business listings and reviews (Google Business, Yelp, trade directories, etc.)
Social presence and social reviews. Learn more about our Social Media Marketing programs.
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