Branding, Promotion and Creative Design

Whether you are milling over your next great idea, a recent start-up company or a well-established business; Entwine Marketing manages brand development as well as promotional campaign concept development, targeting, creative and execution.

Brand Development

Your brand is much more than your logo, or color scheme. Your brand represents your business, and is the culmination of perceptions, memories and feelings invoked when someone hears your business name. It is the visual identity, personality and values that are expressed by your business. 

It is key to understand your market, competition and target audience in order to develop a brand that is relevant and sustainable, and then ensure you maintain consistency in the branding you present at all touch points.

Branding services include:

  • Market, consumer and competitive research
  • Assistance with business name, tagline and url development
  • Logo design
  • Brand guideline with color palette and fonts
  • Business cards
  • Letterhead and envelope
  • Templates (PowerPoint, etc.)

Promotion and Campaign Development

Looking to drive foot-traffic into your brick and mortar store? Need to increase online sales? Opening a new store and need to create awareness in the neighborhood? There are lots of reasons to seek assistance in creating a sound marketing plan with promotional campaigns. Ultimately, it all comes down to increasing leads, business and revenue. Luckily, this is what we excel at!

After a thorough analysis of the current state of your business and your needs, we’ll work together to develop sound promotions that take into account your value proposition, pricing, profit model, competitive differentiation and market segmentation. We don’t enjoy “throwing things at the wall and seeing what sticks” (well…maybe in our spare time), so we use a sound, data-driven approach in developing promotions and campaigns.

Marketing services include campaign concept development, creative design and copywriting services. Depending on your business, target audience and budget, we can design promotions with placement in various media:

  • Email campaigns
  • Social Media marketing
  • Direct mail
  • Flyers and signs
  • Targeted Online ads
  • Search Engine campaigns
  • Newspaper
  • Radio